"David Saranga, the Israeli consular official based in New York, approached Maxim magazine six months ago. His proposal: the government and other pro-Israeli groups would fly a camera crew across the Atlantic in an effort to remake the Jewish state's public image. Israel's reputation had suffered after last summer's war with Lebanon; in a recent BBC poll taken in 27 countries, 56 percent of respondents considered Israel a 'negative influence' in the world, higher than both Iran and the United States. But Israel's real PR problem, according to Saranga, is that Americans--particularly men aged 18 to 35--associate the country with either war or holy relics, if they think of it at all. 'We have to find the right hook,' he says. 'And what's relevant to men under 35? Good-looking women.'"Wow… I’m almost speechless on this one.
http://www.msnbc.msn.com/id/17888451/site/newsweek/
http://www.msnbc.msn.com/id/17876106/displaymode/1107//s/2/framenumber/1
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